Advertising
Hello, I’m Jim Coe, Seaside FM's sales manager,
Seaside FM is a community based not-for profit radio station featuring a variety of music spanning from traditional, today’s easy listening, soft rock, adult standards, middle of the road favourites, instrumentals, big band, jazz, East Coast and Canadian content.
We play artists such as Elvis, Frank Sinatra, Norah Jones, James Taylor, Anne Murray, Michael Buble, Gordon Lightfoot, Elton John, The Eagles, Queen, John Denver and other great music from 50s, 60s, 70s, 80s and more.
Seaside FM broadcasts to thousands of mature listeners from across Halifax, Dartmouth, Bedford, Lower Sackville, Chester Basin, Windsor, Shubenacadie, Musquodoboit Harbour and places in between. On the web we reach much further, of course. We also post on Twitter and Facebook daily.
If you’re looking to advertise to a mature audience (50+ years of age) with a smattering of younger listeners, then Seaside FM is the place for you. We offer some of the best radio advertising rates in Halifax Metro. The Seaside FM sales team is ready to help you put together advertising campaigns that will meet your organization’s requirements.
Typical Audience Breakdown for Our Type of Music Format
Adults 45+ (71.3% of listening audience)
Adults 35-44 (18.5% of listening audience)
Source: Mediamark Research & Intelligence LLC
Typical Characteristics for Canadians Over the Age of 50
Active with considerable spending power, yet ignored by advertisers
Represent a new market for those who have done traditional advertising
Have spending clout waiting to be unleashed
Responsible for 55% of discretionary spending and 80% of the country’s personal wealth
Account for more than 80% of leisure travel spending, 25% of toy sales, 60% of home remodelling and 50% of luxury car purchases.
Seaside FM Facts You Need to Know
Our niche market advertising targets your clients specifically with the right message
High average listening rate (our audience listens often – your message gets heard)
Our radio advertising campaigns are small business friendly – ask how friendly
Over 100,000 weekly reach on Facebook
Over 8,000 followers on TuneIn Radio
Over 3,000 followers on Twitter
Seaside FM Awareness and Call to Action Advertising Options Include:
In-House Production; We do all the work!
High Volume Discount Rate Options
15, 30 and 60 second commercials
Sponsorships such News, Weather, Traffic Report, Community Notes, etc.
Thirty-minute on-air commercial interviews and On-Site Live Remotes.
For more information on Seaside FM download our Fast Facts sheet.
